The Strategic Positioning of Lenovo Laptops Essay - 3

The Strategic Positioning of Lenovo Laptops - Essay Example This research will begin with the statement that Lenovo, a Beijing-based company –having the slogan "For those who do" – has inevitably shot to prominence when it accelerated into the global market with IBM's PC business in 2005. The idea that the ThinkPad, treasured of American business people, that would be made by the Chinese company resulted in uneasiness at first; the $1.75bn ( £1.04bn) purchase had attracted extreme regulatory attention. Lenovo Group Ltd, the Chinese multinational computer technology company has its headquarters in Beijing, China and Morrisville, North Carolina, United States has hit the market with very strong securing of market share that has to a greater extent resulted to wake up call upon other competitors in the industry. The stiff competition has been the basis of this research in ensuring how the organization strategically secure and maintain its market niche are relatively remain profitable and grows undisputedly. The critical step in f inding the definition of the strategy of a business is the determination of its strategic positioning – the aspects of how it competes and in serving customers in the markets.  At the core of strategic positioning is the customer attraction, the customers bonding, retention and satisfaction of the customers. The Delta Model helps in providing a roadmap for identifying and analysis of the optimal strategic positioning, from the perspective of achieving customer bonding, and thus provides the three strategic positions for reaching the company’s target objectives.